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Why PR Pros Should Be Included in the Social Media Strategy

I like to think of myself as tech savvy, particularly when it comes to social media. I am up to date on the latest trends, familiar with digital advertising and well-versed in TikTok dances. That’s why when clients need help with their social media content and advertising, I get excited! In the past we’ve seen […]

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Avoiding Burnout as a Social Media Marketer

Throughout our lives and careers, some may experience work fatigue, while others will experience social media fatigue, but those who create and manage social media accounts at work may experience a fusion of work and social media burnout.  Over the years I’ve seen so many friends, influencers and celebs say, “Taking a break from social […]

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The #RealDeal with #Hashtags

By: Alana Stillitano We all know what it is like to be scrolling through our social media feeds to find a series of hashtags after certain posts. This might bring some questions to mind: What are they being used for? Are they important for your business? And do they really work? Throughout this post, we […]

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Ditch the “Instagram Wall” and Tell a Story

If you’re even the least bit familiar with influencers and Instagram culture, you’ll know that bright, colorful walls have been a way for Instagrammers to make their content trendy and vibrant over the years. However, these “Instagram walls” – like the notable Los Angeles wings – may not be as valued as they once were. […]

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Cracking Open the Instagram Egg Phenomenon

If you’re a frequent user of Instagram, you may have noticed the seemingly overnight virality of an account known as “@world_record_egg” a few weeks back. The account posted a picture on Jan. 4 of a plain egg – no frills, no background – and asked for Instagrammers to help break the record Kylie Jenner held […]

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Snapchat Update: Bad for Business?

As you have probably already seen or heard, Snapchat has rolled out a new update. The update was originally announced at the end of 2017 but hadn’t gone into effect until now. The change was intended to appeal to an older crowd in addition to bringing in more advertisers and content creators; however, the plan […]

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