Marketing

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Why PR Pros Should Be Included in the Social Media Strategy

I like to think of myself as tech savvy, particularly when it comes to social media. I am up to date on the latest trends, familiar with digital advertising and well-versed in TikTok dances. That’s why when clients need help with their social media content and advertising, I get excited! In the past we’ve seen […]

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Avoiding Burnout as a Social Media Marketer

Throughout our lives and careers, some may experience work fatigue, while others will experience social media fatigue, but those who create and manage social media accounts at work may experience a fusion of work and social media burnout.  Over the years I’ve seen so many friends, influencers and celebs say, “Taking a break from social […]

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Public Relations, Marketing and Advertising – Is there a difference?

By: Ellie Forkins   When thinking about marketing, advertising and public relations, it can sometimes be challenging to know the difference. But trust me, there is. Despite the various terms used interchangeably throughout these professions, each industry functions in its own way. And although these three industries tend to fall under the same umbrella, they […]

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Recipe for Viral Content

What is the recipe for viral content? This baffling question struck me a few weeks ago after the news went viral of a military tank-style vehicle leading police on a low-speed chase through our very own city of Richmond. Sure the tank chase is the talk of the town here, but I wouldn’t have expected […]

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Take 1…Action! CPR Adds Video Projects to Client Services

Take 1…Action! CPR Adds Video Projects to Client Services By Emily Mitchell, account coordinator They say a picture is worth 1,000 words, so how many is a video worth? In this day and age when content is king, you might want to think about how video is another form of content that can be used […]

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A Picture is Worth a Thousand Words

A Picture is Worth a Thousand Words By Bailey Stitzer, account coordinator With more than a billion sources on the web, content has grown infinitely. But what should a company do to communicate a lot of content all in one place without overwhelming its audience? The answer: infographics. With the rise of content marketing, infographics […]

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Why PR Pros Must Learn AP Style

Why PR Pros Must Learn AP Style Bailey Stitzer, account coordinator Remember in college when writing a paper, you had to follow APA or MLA style? The nuances of grammar, punctuation, and format quickly became ingrained in your memory. For PR professionals, we quickly learn AP Style will become second nature for each and everything […]

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A Flood Of Crisis Communications

A Flood Of Crisis Communications By Bailey Stitzer, account coordinator The Flint, Michigan water crisis will go down in history as one of the major health crises of 2016. Whenever something like this happens, there’s a lot to be learned from it; especially as it relates to communications and how the events were handled. For […]

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