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Implementing Thoughtful Media Relations

Times are changing, and so is media relations. That is why now, more than ever, it is crucial to implement thoughtful media relations strategies into your work. The media has undergone many significant changes over the years. With the introduction of the internet came 24/7 access to a constant stream of news and information. Then […]

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Tom Petty and the media’s “Breakdown”

By Catie Kelly, account coordinator Legendary musician Tom Petty tragically passed away on Monday, Oct. 2, shortly before midnight. Are you getting déjà vu? Don’t worry, us too. That is because the media reported that Tom Petty had already died earlier that afternoon. The news first broke around 3 p.m. that Petty had been rushed […]

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Pitch Perfect

Pitch Perfect By Emily Mitchell, account coordinator One tidbit I would hear repeatedly about going into the field of public relations is how difficult it is to “pitch.” Not pitch a 102 mile per hour fastball during the World Series, but pitch a client’s message to the media in hopes of getting a reporter to cover the […]

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