pitching

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Beginner’s Guide to Coordinating a Media Interview

The possibility of landing a media interview with a client is exciting, but the window for making it happen can be limited – so it’s important to coordinate efficiently. In my experience, some have been relatively simple to coordinate, in which I shared some contact information and availability, but others have been a bit more […]

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Sweat the Small Stuff

We all know the old adage, “Don’t sweat the small stuff,” and in a day and age where the news feels like it’s moving a mile a minute, it may seem like that saying rings truer than ever. I’d argue, however, that today’s climate makes the small, seemingly-minute details more important than ever before. Think […]

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Relationship-Building Key in Getting Media Coverage

As public relations professionals, one of our goals is to get as much positive publicity and brand awareness for our clients as possible; but with an ever-changing media landscape where — according to the Bureau of Labor Statistics — public relations professionals outnumber journalists by more than 6-to-1, sometimes it can feel nearly impossible to […]

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