I like to think of myself as tech savvy, particularly when it comes to social media. I am up to date on the latest trends, familiar with digital advertising and well-versed in TikTok dances. That’s why when clients need help with their social media content and advertising, I get excited! In the past we’ve seen […]
By: Ellie Forkins When thinking about marketing, advertising and public relations, it can sometimes be challenging to know the difference. But trust me, there is. Despite the various terms used interchangeably throughout these professions, each industry functions in its own way. And although these three industries tend to fall under the same umbrella, they […]
By: Alana Stillitano When many people see the word “creative” an image forms of an art student painting on a canvas in a busy street. Lots of colors are splattered around until a beautiful and unique work of art is revealed. However, creativity and creative thinking involve so much more than just art. Whether your […]
I don’t know about you, but I was over the moon when the cast of Sex and the City confirmed a reboot of the hit television series. Cosmos, anyone? But one noticeable cast member missing from the reboot will be Samantha Jones played by Kim Cattrall. While I envisioned what the show’s storyline will be […]
After a year like 2020, we’re especially grateful for the opportunity to work with clients both old and new. Here are some of our PR resolutions for 2021: Continue finding ways to be innovative. 2020 was an opportunity for us to find unique and innovative ways of supporting our clients. Thinking outside of the box […]
It’s pretty well-known that newsrooms are shrinking. A recent study from the Pew Research Center provided further insight into this trend, concluding that newsroom employment in the US decreased by 25% from 2008 to 2018. The primary sector in this decade-long decline? Newspapers. The number of employees for the traditional print medium dropped 47%, according […]
Social media can make or break a company. Gaining a large following on social media builds the overall awareness of your brand and provides you with a platform for owned media content. However, a small mistake online has the potential to cause serious damage to a company’s reputation and business. Recently a huge trend amongst […]
Advertorials: Are They Ethical? By Catie Kelly, account coordinator The media relations landscape is constantly changing and providing new approaches for businesses to deliver content. Although advertorials, or native ads, are not new, they have experienced a major shift with online publications. This means that we are seeing advertorials popping up on favored sites more […]
Why PR Pros Must Learn AP Style Bailey Stitzer, account coordinator Remember in college when writing a paper, you had to follow APA or MLA style? The nuances of grammar, punctuation, and format quickly became ingrained in your memory. For PR professionals, we quickly learn AP Style will become second nature for each and everything […]
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