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Public Relations
By: Ellie Forkins Some months, it seems everywhere we look there is breaking news. And the past few months have been no different. Recently, the world has turned its attention to the conflict between Russia and Ukraine. With heavy hearts, we all watched as the situation unfolded, knowing fully that this breaking news would take...
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Virginia general assembly public relations
Now that the 2022 General Assembly Session is complete, it’s a good opportunity to look back on our success. For the last six years, we have been a go-to firm in Virginia for companies and associations that are either supporting legislation and working to get it passed, or fighting legislation. We should note that we...
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This year, the Virginia General Assembly was in full swing with a long session – eight weeks instead of six. And a multitude of important bills were being debated throughout the House and Senate, including a few that would directly impact our clients. Working with and securing quality news coverage is already a challenge at...
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I like to think of myself as tech savvy, particularly when it comes to social media. I am up to date on the latest trends, familiar with digital advertising and well-versed in TikTok dances. That’s why when clients need help with their social media content and advertising, I get excited! In the past we’ve seen...
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By: Ellie Forkins   When thinking about marketing, advertising and public relations, it can sometimes be challenging to know the difference. But trust me, there is. Despite the various terms used interchangeably throughout these professions, each industry functions in its own way. And although these three industries tend to fall under the same umbrella, they...
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By: Alexa Shockley (Intern) I am, proudly, an Emory & Henry College student from Southwest Virginia. Being a college student and experiencing higher education is a unique experience for each person lucky enough to partake in it. Like most activities, the college experience has undergone some major changes in 2020 and 2021. Virtual classes, online...
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I don’t know about you, but I was over the moon when the cast of Sex and the City confirmed a reboot of the hit television series. Cosmos, anyone? But one noticeable cast member missing from the reboot will be Samantha Jones played by Kim Cattrall. While I envisioned what the show’s storyline will be...
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After a year like 2020, we’re especially grateful for the opportunity to work with clients both old and new. Here are some of our PR resolutions for 2021: Continue finding ways to be innovative. 2020 was an opportunity for us to find unique and innovative ways of supporting our clients. Thinking outside of the box...
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It’s that time of year here in Virginia: The General Assembly session! We work with a variety of clients on achieving their government relations goals, including coalitions and associations. Here is how we effectively work with our government relations clients during the legislative session (and if you’re a coalition or association, how our firm could...
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Below are pages from PR News’ 2020 “The Book of Crisis Management,” special COVID edition. We were featured in the book for our COVID PR & Communications Vlog. Click here to download the entire book.                                        ...
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