“Public relations cannot be treated as a late-stage marketing function. In this space, it is an approval strategy.” By Brian Chandler, APR – Founder & CEO Surf park projects are not getting voted down because the waves do not work. They are failing because developers wait too long to explain what they are building, why […]
By Brian Chandler, APR – Founder & CEO At Surf Park Central’s Surf Park Summit in November, I had the opportunity to hear directly from the team behind Lost Shore Surf Park in Scotland. As the “only” PR/marketing agency professional representative in the room, one moment from their presentation stood out more than anything else. […]
What Surf Park Developers Need to Know About PR, Community Support and Long-Term Visibility By Brian Chandler, APR – Founder & CEO In August 2025, a local news outlet here in Virginia published my opinion column on a bold new chapter in Virginia Beach’s coastal story: Atlantic Park, a development that represents not just a […]
Unleash Your Creativity: Join Our Thrilling Summer Internship Program Get ready for an unforgettable summer internship at Commonwealth Public Relations & Marketing! Are you looking to kickstart your career in the exciting world of public relations and marketing? Look no further! Commonwealth PR is thrilled to announce its summer internship program, where you’ll dive headfirst […]
December 15th marks four years since I graduated from college, and I got my first PR job three months ago. While some public relations graduates are lucky to find a position right after finishing school, that’s not the case for many people. So whether you’re just about to graduate, or have been out of school […]
There’s been a lot of talk lately about the dreaded “R” word: Recession. There are also a lot of discussions happing about what items on a company’s P&L statement go first when the company starts to experience the effects of a downturn in the economy. If you think that cutting your marketing, advertising and public […]
By: Ellie Forkins Some months, it seems everywhere we look there is breaking news. And the past few months have been no different. Recently, the world has turned its attention to the conflict between Russia and Ukraine. With heavy hearts, we all watched as the situation unfolded, knowing fully that this breaking news would take […]
Now that the 2022 General Assembly Session is complete, it’s a good opportunity to look back on our success. For the last six years, we have been a go-to firm in Virginia for companies and associations that are either supporting legislation and working to get it passed, or fighting legislation. We should note that we […]
This year, the Virginia General Assembly was in full swing with a long session – eight weeks instead of six. And a multitude of important bills were being debated throughout the House and Senate, including a few that would directly impact our clients. Working with and securing quality news coverage is already a challenge at […]
I like to think of myself as tech savvy, particularly when it comes to social media. I am up to date on the latest trends, familiar with digital advertising and well-versed in TikTok dances. That’s why when clients need help with their social media content and advertising, I get excited! In the past we’ve seen […]
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