Public Relations

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Allie’s First Month Recap

As of today, I have survived my first month at my new job! Navigating a new career in a new city is never easy, but… who am I kidding? The transition has been awesome. I love my new apartment, my new neighborhood, and my new job! And I’m not even out of college yet. In […]

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Why We Aren’t ‘Dripping in Saltwater’

While on a call this week with a potential new client that works in the marine and boating industry, I was asked why our website isn’t “dripping in saltwater.” Ah, an interesting metaphor for all the public relations work we are doing these days in the boating industry. My answer was so well received that […]

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How to Avoid Spooking the Media

I’m not sure about you, but Halloween is certainly one of my personal favorite times of the year. Haunted houses, jack-o-lanterns, scary costumes, horror movies – I love every bit of it. While all of those things can certainly be scary, the one thing that trumps them all might be the scariest thing in any […]

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Why a PR Agency Should Be a Part of Your Team from the Start

By Paityn Miles, summer intern I have been with Commonwealth Public Relations as a summer intern for about two months now; and in the time that I have spent working with the team, my eyes have been opened to the importance of the public relations industry. Before starting this internship, I really wasn’t fully aware […]

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Sweat the Small Stuff

We all know the old adage, “Don’t sweat the small stuff,” and in a day and age where the news feels like it’s moving a mile a minute, it may seem like that saying rings truer than ever. I’d argue, however, that today’s climate makes the small, seemingly-minute details more important than ever before. Think […]

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Company Twitter Wars

Social media can make or break a company. Gaining a large following on social media builds the overall awareness of your brand and provides you with a platform for owned media content. However, a small mistake online has the potential to cause serious damage to a company’s reputation and business. Recently a huge trend amongst […]

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Let’s Get Visual

In the age of social media, the visual arts reign supreme. Just look at recent trends. Over the past five years, Instagram saw more growth in its userbase than any other social media platform. According to the Pew Research Center, more Americans use YouTube than Facebook in 2018. More people are on Snapchat these days […]

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Recipe for Viral Content

What is the recipe for viral content? This baffling question struck me a few weeks ago after the news went viral of a military tank-style vehicle leading police on a low-speed chase through our very own city of Richmond. Sure the tank chase is the talk of the town here, but I wouldn’t have expected […]

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Implementing Thoughtful Media Relations

Times are changing, and so is media relations. That is why now, more than ever, it is crucial to implement thoughtful media relations strategies into your work. The media has undergone many significant changes over the years. With the introduction of the internet came 24/7 access to a constant stream of news and information. Then […]

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Hiring a PR Firm Isn’t Scary

I recently had a business owner tell me that he had spoken to two of our competitors and they both scared him out of wanting to use a PR firm for his business’ media relations and PR services. “Scared?” I questioned him, wanting to know more about the experience and what in the world my […]

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