Public Relations

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Relationship-Building Key in Getting Media Coverage

As public relations professionals, one of our goals is to get as much positive publicity and brand awareness for our clients as possible; but with an ever-changing media landscape where — according to the Bureau of Labor Statistics — public relations professionals outnumber journalists by more than 6-to-1, sometimes it can feel nearly impossible to […]

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Going Rogue – Why We Need Clients To Stay On Track

The client-agency relationship is similar to the relationships we build with the media. It’s built upon trust, communication, and transparency. The team at Commonwealth PR strives to be an extension of our clients and we work hard to not just work towards our communication goals, but overall company or organization goals. However, sometimes our job […]

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Snapchat Update: Bad for Business?

As you have probably already seen or heard, Snapchat has rolled out a new update. The update was originally announced at the end of 2017 but hadn’t gone into effect until now. The change was intended to appeal to an older crowd in addition to bringing in more advertisers and content creators; however, the plan […]

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The Crown: A Lesson in Reputation Management Not to Be Ignored

Image courtesy of Netflix The Crown: A Lesson in Reputation Management Not to Be Ignored By: Brian Chandler, president If you’re looking for a royal example of reputation management, look no further than Season 2 of the popular Netflix series: The Crown. With some needed time off over the holidays, I stumbled upon Season 2, […]

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Our 2018 New Year’s Resolutions

With 2018 finally upon us, it’s once again that time of year where we look at ourselves, assess our lives and make some New Year’s resolutions. But our resolutions aren’t about cutting calories or working out more. They aren’t about ourselves as individuals, but rather our firm and our clients and the ways we can […]

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Happy Thanksgiving!

The turkey is cooking, cheerful tunes are serenading, cousins are playing, and old friends are chattering. That time of year has returned once again for everyone to gather around the table to share a meal with the ones they’re most thankful for. The CPR team has so much to be thankful for this year. We […]

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Turning Over a New Leaf

My Journey from Journalism to Public Relations By Nick Versaw, intern If you would have told me a year ago that I’d be sitting here, a month away from my college graduation, in an office at a public relations firm, I would have called you crazy. Just last year, I was starting to get into […]

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Cast Your Net and Get to Work

Cast Your Net and Get to Work Emily Mitchell, account coordinator Let me set the scene; a Midwest girl graduating from college in three months, applying for her first, full-time job in a state she has never even visited, in a city she had only heard of in history books. Hi, my name is Emily […]

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NFL Turns to The Force

NFL Turns to “The Force” To Increase Viewership By Brian Chandler, president Vikings and Bears… The Resistance and The First Order… Looks like ESPN and the NFL are trying to use The Force to garner up some ratings during Monday Night Football. The trailer for “Star Wars: The Last Jedi” will make its debut tonight […]

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Tom Petty and the media’s “Breakdown”

By Catie Kelly, account coordinator Legendary musician Tom Petty tragically passed away on Monday, Oct. 2, shortly before midnight. Are you getting déjà vu? Don’t worry, us too. That is because the media reported that Tom Petty had already died earlier that afternoon. The news first broke around 3 p.m. that Petty had been rushed […]

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