Public Relations

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What’s Ahead?

By Frazier Fulton, director of client services The summer is over. I drove home from my annual Labor Day Outer Banks vacation with a pumpkin spice latte in hand excited to return to the office refreshed. Which can only mean one thing – strategic planning season is upon us. As of writing this article, there […]

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Advertorials: Are They Ethical?

Advertorials: Are They Ethical? By Catie Kelly, account coordinator The media relations landscape is constantly changing and providing new approaches for businesses to deliver content. Although advertorials, or native ads, are not new, they have experienced a major shift with online publications. This means that we are seeing advertorials popping up on favored sites more […]

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Learning Curve

Learning Curve By Emily Mitchell, account coordinator After I graduated from college, I never thought about writing research plans or looking to a textbook for an answer. I believed I could take on any project thrown my way until it was time to roll my sleeves up and get to work. I came to the […]

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RTD Layoffs Cut Deep

RTD Layoffs Cut Deep By Brian Chandler, president / CEO Monday, April 3, 2017 is a day that everyone at The Richmond Times-Dispatch will remember for a very long time. It came as a surprise to the members of our team here at Commonwealth PR to hear that the daily newspaper headquartered in Virginia’s capital […]

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A Picture is Worth a Thousand Words

A Picture is Worth a Thousand Words By Bailey Stitzer, account coordinator With more than a billion sources on the web, content has grown infinitely. But what should a company do to communicate a lot of content all in one place without overwhelming its audience? The answer: infographics. With the rise of content marketing, infographics […]

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Why PR Pros Must Learn AP Style

Why PR Pros Must Learn AP Style Bailey Stitzer, account coordinator Remember in college when writing a paper, you had to follow APA or MLA style? The nuances of grammar, punctuation, and format quickly became ingrained in your memory. For PR professionals, we quickly learn AP Style will become second nature for each and everything […]

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Pitch Perfect

Pitch Perfect By Emily Mitchell, account coordinator One tidbit I would hear repeatedly about going into the field of public relations is how difficult it is to “pitch.” Not pitch a 102 mile per hour fastball during the World Series, but pitch a client’s message to the media in hopes of getting a reporter to cover the […]

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