“Public relations cannot be treated as a late-stage marketing function. In this space, it is an approval strategy.” By Brian Chandler, APR – Founder & CEO Surf park projects are not getting voted down because the waves do not work. They are failing because developers wait too long to explain what they are building, why […]
By Brian Chandler, APR – Founder & CEO At Surf Park Central’s Surf Park Summit in November, I had the opportunity to hear directly from the team behind Lost Shore Surf Park in Scotland. As the “only” PR/marketing agency professional representative in the room, one moment from their presentation stood out more than anything else. […]
What Surf Park Developers Need to Know About PR, Community Support and Long-Term Visibility By Brian Chandler, APR – Founder & CEO In August 2025, a local news outlet here in Virginia published my opinion column on a bold new chapter in Virginia Beach’s coastal story: Atlantic Park, a development that represents not just a […]
How our work with Surf Park Central helped educate emerging accessibility standards at Surf Park Summit By Brian Chandler, APR – Founder & CEO At Surf Park Central’s Summit in November, one of the most important conversations went beyond wave technology and operations. It focused on accessibility and the expanding role surf parks can play in […]
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