The holidays are here, and everyone loves a good Christmas poem, right? In year’s past, we’ve had some fun using ‘Twas The Night Before Christmas as a foundation and mixing it up with a little PR slang. So, enjoy this not-so original rendition of ‘Twas the night before Christmas, at the expense of Commonwealth PR and our friends at The Richmond-Times Dispatch.
‘Twas The Night Before Christmas
‘Twas the night before Christmas, when all through the firm,
All the interns was stirring, they had so much to learn;
Publicity reports were emailed to the clients with care,
In hopes that contract renewals soon would be there.
The account coordinators were nestled all snug in their beds,
While visions of bonuses danced in their heads;
And contractors were waiting for checks in the mail,
While wondering if 2019 would be another year of “Wow!”
And Frazier in her ‘kerchief, and Nick in his cap,
Had both headed to their homes for a long winter’s nap;
When over on Franklin Street, there arose such a clatter,
I sprang from the desk to see what was the matter.
Away to the window I flew like a flash,
Cranked open the blinds and threw up the sash.
The moon on the breast of the new-fallen “rare 12 inches of December” snow (in Virginia),
Gave the luster of mid-day to the Jo Jo’s Pizza sign below.
When, what to my wondering eyes should appear,
But Times-Dispatch editor Paige Mudd, with her finest reporters there.
At the flash of an eye, they struck up their pens,
I knew in a moment they were on deadline again.
More rapid than eagles her reporters they came,
And she whistled, and shouted, and called her news team by name;
“Now, MIKE! now, GREG! now, REED, and BILL LOHMANN!
On, BRIDGET! On, KARRI! On, JOHN and TAMMIE! And don’t forget JOE MAHONEY!
To the top of the cubicles! to the top of the wall!
“We’re on deadline! we’re on deadline! we’re on deadline you all!”
And then, in a twinkling, the interviews rolling,
The clicking of keyboards and first drafts were flowing.
As I heard a call come in, and picked up my desk phone,
Paige was calling for me with lots needing be known;
She spoke a couple of words, and went straight to work,
As she interviewed me quick, about our PR work.
I said to her how it couldn’t be done,
Without the commitment of her news team, they always make it fun;
She hung up the phone and went straight to work,
Filed her story real quick and wrapped up her work.
I then settled back in my desk chair for a few,
And sent three more emails before home I flew.
But I exclaimed loudly, as I drove home that night,
THANK YOU TO ALL REPORTERS, AND TO ALL A GOOD-NIGHT!